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International Journal of Cross Cultural Management
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Methodological Challenges Confronted when Conducting Management Research in China

Bruce W. Stening

UNSW Asia, Singapore

Marina Y. Zhang

Australian National University, Australia

This article addresses some fundamental methodological issues confronting management researchers undertaking research in China. Among other things, it considers the following: cultural factors that might impact on what is a researchable question; sampling issues; difficulties in developing valid research instruments; problems pertaining to data collection; and the challenges of data interpretation. While the issues are by no means unique to China, there are a number of matters that require special attention in the Chinese context. Failure to consider such methodological problems might potentially call into question the findings of otherwise important management studies. Specific recommendations are provided as to how these challenges can be successfully dealt with.

Key Words: China • cross cultural • management • methodology • research

International Journal of Cross Cultural Management, Vol. 7, No. 1, 121-142 (2007)
DOI: 10.1177/1470595807075179
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[Abstract] [PDF]