This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Jabri, M. M. Search for Related Content Social Bookmarking                         What's this?

Commentaries and Critical Articles : Text–context Relationships and Their Implications for Cross Cultural Management

University of New England, Australia

Cross-national comparisons of culture-related values are largely based on an ontology that asserts a certain ‘reality’: the perceived sameness of the self with social others. This ontology is predicated on the presumption that comparisons and contrasts among cultures can be based on a universal pre-ordained set of dimensions upon which commensurability of comparisons and contrasts is advanced. The present article argues that a methodological approach combining ‘text’ and ‘context’ demonstrates that the presumed sameness of the self with social others leads to a loss of context-specific, experiential understanding. The approach suggested here thus destabilizes the presumption of a universal set of dimensions upon which comparisons and contrasts among cultures have previously been made. This, in turn, destabilizes the very concept upon which cross-national comparisons have been based.

Key Words: cross cultural • Hofstede • narrative • Ricoeur • text–context

International Journal of Cross Cultural Management, Vol. 5, No. 3, 349-360 (2005)
DOI: 10.1177/1470595805058415


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?